Monday, January 11, 2010

Getting Sign Ups & Referrals



Getting Sign Ups

Now you just need the clients! Swim Coach Finder recommends a three step process to market your clinic after you have posted an ad. The first step is to email all of your past clients, current clients, and prospective clients about the swim clinic you are having.
In the email, make it easy for them to register and find your ad. To do this you need to copy and paste two links into your email. The first is a link to your specific ad on Swim Coach Finder so they don't have to search for it. To do this you need go to "Coaches Specials" and find your ad. Go to the url of your ad (at the top of your screen) and copy and paste it into your email. The second link you need is the registration email which is: http://www.swimcoachfinder.com/registration.php
These are the two links they need to register easily for your clinic and request to hire you for other services.
Make sure that you specify what the clinic is all about, who you are trying to help and how you are going to help them meet their goals and become better swimmers.

Getting Referrals:
This is where the power of viral marketing comes into play. When someone registers, you can find out if that person has a facebook, twitter page, blog or other social network by checking out their profile page on Swim Coach Finder.

When you get that information, go and comment on their page and congratulate them on signing up for the upcoming clinic and let them know that you look forward to coaching them. You also want to mention that if they have any friends or followers who would like to participate, they are welcome to join too. Every friend or follower that your new client has will see your new comment to them and it may generate more interest for you. Be sure that your comments direct them easily to Swim Coach Finder and your Swim Coach Finder ad.
This will help you begin to use the viral effect of the Internet to help you find new prospective clients and build interest in your services. Repeat this process over and over and you will have so many clients you will not know what to do with them!
After the clinic, be sure to thank the people who attended by revisiting their facebook, twitter page, blog, etc. show our appreciation for their participation in your clinic. Ask them to please leave feedback on their experience on Swim Coach Finder and encourage them to pass your information on to other people who may be interested by searching for you in the "Coaches Directory" on Swim Coach Finder.
People who have read your comments on these social networking sites may go to Swim Coach Finder and search your profile and see what your clients had to say about their experience. You then have a new prospective client who may request your coaching services or attend your next clinic.
This is why the power of social networking and viral marketing is so amazing! This is why I said in the beginning that this social network is going to revolutionize and change the swimming community forever. We have taken the best aspects of social networking and recreated them to create a referral machine for coaches all over the world. If that doesn't get you pumped, then I am not sure what will. Get started today by posting an ad and lets change the swimming world together. 

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