Get More Clients with Email Marketing

Email Marketing 101:

Find out what you should say in your next email to prospective and current members to encourage them to hire you as a coach or swim stroke specialist. Think of yourself as a doctor. You need a small group or private session where you can diagnose problems in their individual strokes and offer solutions to fix them so that they can get faster in the pool. It is difficult to give attention to each individual swimmer in a group setting workout, which is why these smaller sessions are so important. By offering clinics, you can continue to drive revenue to you and your team and help you recruit new members to your swim club or team. Below are the steps that need to be taken for successful email marketing. There is also a mock email of that you can copy and paste and send to your database of contacts. Begin giving private technique clinic sessions today and help bring your team to new levels. The first step in email marketing is to ..............

1. Assemble your database of email addresses. Gather all of your prospective clients and current club email addresses into either a group list in your email account or a Microsoft Excel spread sheet that has their name and email address. If you want, you might name this group or document "Swim Coach Finder Database" so it will stay separate from the other emails you send out to your team now.

2. Create the email, then download or select this group of prospective members and current club members as your mailing list. The following is an example of a simple email you might send.

Hello,
Would you like to achieve your swimming goals this year? I would like to invite you to do a stroke technique clinic with me as your coach. I would like the opportunity to customize your best strokes so that we can meet your goals for this season and year. It makes sense that swimmers who want to get faster must first learn and apply efficient swimming techniques. Experts agree that customizing an athlete's stroke efficiency, buoyancy and energy preservation is best done through personalized coaching instruction. This is why I would like to invite you to get personalized stroke instruction from me. During the session I will diagnose problems in your stroke and work on solutions that will fix those problems and help you drop time and get faster. 
If you would like to sign up for one of these diagnostic sessions, you should first register as a swimmer at a new social network called Swim Coach Finder. Click Here to go to the registration page and sign up as an athlete. Then search for me by name under the "Search for Coaches" tab. Once you have found my profile, simply click on the button that says "Request to Hire" and fill out the form and include the following information:
1. Your goals for the swim clinic. 
2. Location of the clinic. (I prefer to do the clinic at "NAME OF POOL")
3. Timeframe: (how long; 30 min or 1 hour session) and Date: (please give me a few available dates)
4. Session Fee:  I normally charge "$$$" for a 30 minute session and "$$$" for a hour session
Thank you for reading about this opportunity. I look forward to coaching you soon!
Sincerely,
Coach (YOUR NAME)
(YOUR TEAM)

As you can see, this simple email can help you start getting paid for your services today. I hope that gets you excited and that you will forward this email out and begin leveraging this powerful social networking tool. Thanks for reading this blog and I look forward to your comments.
Sincerely,
Justin Perry, Founding Member
Swim Coach Finder